Latest posts
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Relevance is the only link metric that survives
Categories: UncategorizedBradley Benner spent a year testing what makes a link work. It was not DA, DR or Trust Flow. Here is why a local sponsorship beats a bought guest post.
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The good work nobody wrote down
Categories: UncategorizedTwo practitioners, one problem: companies do genuinely good things in their communities and then never tell anyone. Here is what that costs and how to fix it.
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What Sponsors Get That An Ad Cannot Buy
Categories: Event Marketing InsightsThe honest sponsor pitch: not impressions, but event listings, local press, volunteer photos and a recap page that keeps earning links.
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The Third Place Argument For Local Events
Categories: Event Marketing InsightsAbe of Abe’s Smoke Shop describes building somewhere other than work and home. Community events do the same job for a town.
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Leave The Water Brighter Than You Found It
Categories: Cleanup Event DetailsJim Hauck runs every decision through his father’s rule. It is also the cleanest description of why a business should sponsor a cleanup.
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Would You Rather Have Lunch, Or Run Ads?
Categories: Event Marketing InsightsKate Hendrickson would rather sit down over lunch than market any other way. A cleanup event is that same idea, at community scale, with a link trail.
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Local Links Are Relationships You Show Up For
Categories: Event Marketing InsightsApurva Bose says local link building is real-world relationship work. A cleanup event is the fastest way to build a lot of those at once.
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Sorting Beats Hauling: Jake Still On Waste
Categories: Event Marketing InsightsJunk Rescue’s Jake Still separates every load into donation, recycling and landfill – and thinks the US is behind Sweden and Finland on all of it.
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Anybody Can Do That: Luke Mickelson On Starting
Categories: Event Marketing InsightsLuke Mickelson built the world’s largest bed-building charity from a garage. His framing – I am nobody special – is the whole permission slip.
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Lunch Beats a Thousand Ads: The Relationship Case for Showing Up
Categories: Event Marketing InsightsThe most durable marketing channel isn’t paid — it’s the relationships you build in person. Unscripted guests Kate Hendrickson, Lloyd Thompson and Patrick Stox on why showing up beats spending, and how a community event puts you in the room.