Latest posts
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How to organize a community cleanup (and get the supplies free)
Pick a site, get bags and grabbers free, know where the full bags go, recruit scouts, publish the recap. The order to do it in, with the Tennessee programs that supply you.
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Relevance is the only link metric that survives
Bradley Benner spent a year testing what makes a link work. It was not DA, DR or Trust Flow. Here is why a local sponsorship beats a bought guest post.
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The good work nobody wrote down
Two practitioners, one problem: companies do genuinely good things in their communities and then never tell anyone. Here is what that costs and how to fix it.
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What Sponsors Get That An Ad Cannot Buy
The honest sponsor pitch: not impressions, but event listings, local press, volunteer photos and a recap page that keeps earning links.
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The Third Place Argument For Local Events
Abe of Abe’s Smoke Shop describes building somewhere other than work and home. Community events do the same job for a town.
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Leave The Water Brighter Than You Found It
Jim Hauck runs every decision through his father’s rule. It is also the cleanest description of why a business should sponsor a cleanup.
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Would You Rather Have Lunch, Or Run Ads?
Kate Hendrickson would rather sit down over lunch than market any other way. A cleanup event is that same idea, at community scale, with a link trail.
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Local Links Are Relationships You Show Up For
Apurva Bose says local link building is real-world relationship work. A cleanup event is the fastest way to build a lot of those at once.
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Sorting Beats Hauling: Jake Still On Waste
Junk Rescue’s Jake Still separates every load into donation, recycling and landfill – and thinks the US is behind Sweden and Finland on all of it.
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Anybody Can Do That: Luke Mickelson On Starting
Luke Mickelson built the world’s largest bed-building charity from a garage. His framing – I am nobody special – is the whole permission slip.