Latest posts
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How One Community Event Becomes a Marketing Flywheel
Categories: Event Marketing InsightsA real-world event only pays off if the internet remembers it. How a single community cleanup turns into a compounding flywheel of links, traffic, and repeat business — with lessons from Unscripted podcast guests Drew Dorenfest and Adrian Nikolov.
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Why Local Event Links Beat Anything You Can Buy
Categories: Event Marketing InsightsThe links a community event earns — city calendars, local news, .gov pages — carry a local relevance you can’t manufacture or purchase. The local link infrastructure a single cleanup taps into, and why City Hall will link to it.
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Lunch Beats a Thousand Ads: The Relationship Case for Showing Up
Categories: Event Marketing InsightsThe most durable marketing channel isn’t paid — it’s the relationships you build in person. Unscripted guests Kate Hendrickson, Lloyd Thompson and Patrick Stox on why showing up beats spending, and how a community event puts you in the room.
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Events That Actually Pay Off: Depth Over Business Cards
Categories: Event Marketing InsightsMost events fail not because in-person doesn’t work, but because people treat them as one-off gimmicks. Unscripted guests on the difference between collecting business cards and building relationships that compound.